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Wednesday, August 9, 2017

Wear Orange movement at Pitchfork 2017


















































Pitchfork’s biggest style trend in 2017 wasn’t really a trend, but a movement: many fans—and even a few performers, such as Jamila Woods and Madame Gandhi—sported their best citrus-inspired garb to participate in the Beats Are Greater Than Bullets initiative, promoted by the festival. As part of their usual community outreach, Pitchfork partnered with local group Mothers Against Senseless Killings (MASK) and Everytown for Gun Safety, the largest gun violence prevention in the country, to bring awareness to the issue. 

Everytown started the Wear Orange movement by encouraging people to don the color during the National Gun Awareness Day, celebrated on June 2. The date also marks the birthday of Hadiya Pendleton, who was shot and killed in Chicago when she was only 15 years old. After her death, Pendleton’s parents and friends started wearing orange to bring attention to the issue of gun violence, since that’s the color hunters wear in the woods to avoid getting shot by other hunters. This year Pitchfork asked its attendees to do the same, and many of them did. Participants could also pose with posters printed with facts about gun violence, both local and national. Learn what they are at everytownresearch.org and in some of the photos published in my original post in the Chicago Reader.


Many more photos of Beats Are Greater Than Bullets in my Chicago Reader post.