Saturday, August 12, 2017

The 4 Elements of Fashion by Runway Addicts

Margaret Baggott demonstrates how to weave a pattern on a loom. 
Lines are an important part of design. Mallory Fifer demonstrates this element through drawing. 

Tray, @travoughntaywilliams, photographed at The 4 Elements of Fashion Exhibit at AMFM Gallery.
Designer Jaja To's Paradise Lost collection. 
chicago street style fashion blog
 Erin Leann, @itserinleann, photographed in front of her artwork at AMFM Gallery in Pilsen. 
Up close and personal with some of the denim used to demonstrate color. 
Beautiful print for Jaja To's Paradise Lost collection. 

Every piece of clothing that hangs in our closet has gone through a unique journey. That journey begins when each designer conceives an idea or look in their mind. While each journey is different, there are four elements that make up that journey, color, texture, shape, and line. For this fashion installation, The 4 Elements of Fashion, Amanda Harth, founder of Runway Addicts and curator of the event, wanted the audience to gain a richer understanding of the creative process behind fashion design.

The inspiration for this installation came from conversations that Harth has had with other creatives, leading to an interest in the design process, "I have a lot of conversation with artists and creatives," said Harth, "Lately, I've been interested in the process behind a lot of designers work and I wanted to show the essential process of fashion in a format that is completely bare and essentially the beginning of the design process." To demonstrate these four elements, Harth came up with an installation that was not only visually engaging, but interactive as well. 

Guests could watch as textile designer 
Margaret Baggott weaved different patterns on a loom, clothing designer Jaja To draped a dress, art student  Mallory Fifer drew a still life of a model, and were even invited to doodle on a pair of jeans with Sharpie by Iicky Genes to exemplify each element behind the process. These four exhibitions were set at AMFM Gallery where there was a backdrop of vibrant, colorful paintings done by Erin LeAnn the resident artist, very fitting for the installation. 


Not only was this installation creatively stimulating, it was a learning experience for anyone who attended. If you missed it, Harth already has other events in the works that we can look forward to, "In October, we'll be hosting an exhibition inspired by denim culture called Indigo Nation. We did it last year and it was a great success, this year we're changing a few things up." 

We can't wait!

Post and photos by Ana Custodio
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